Introduction
My Role: UI/UX Designer
Duration: 90 hours from November 2023 - March 2024
Tools Used: Figma, Wordpress
Teaming up with marketing agency Outside Voice in September 2023, I lead the redesign of Elite Brands' online presence by creating a contemporary website for this female-owned beer distributor in Colorado. Tasked with effectively communicating their extensive range of beverage offerings, I conducted thorough UX research, crafted wireframes and prototypes, and built the website on WordPress. This not only reinforced Elite's digital brand but also heightened their users' online interactions and addressed the challenge of effectively showcasing the breadth of beverages they offered to their customers across Colorado.
Full case study coming soon.
